High attendance at BRANDT Europe’s Fruit Attraction stand

1 November 2018

BRANDT Europe attended the latest edition of Fruit Attraction 2018, held from October 23 to 25 at IFEMA, Madrid, where a huge number of customers, suppliers and sectoral organisations visited our stand.

Fruit Attraction, a global benchmark in the fresh fruit and vegetable suppliers sector, celebrated its 10th anniversary this year under the slogan “Where Fresh Produce & Innovation meet”. At the trade fair, our company presented its extensive commercial portfolio of fertilisers and phytosanitary products, including both generic and specialty products based on the important R&D&I work conducted by our parent company at its headquarters in Illinois.

Our Plant Nutrition department has a wide range of special liquid nutrients, multiple NPK formulations, microelements, deficiency correctors, amino acids, humic acids, seaweed extracts, phosphites, regulators, stimulants and liquid and solid chelates. We also have an innovative line of specialty products, most notably Manni-Plex and the BRANDT Smart System technology.

Manni Plex is a delivery system designed to provide micronutrients to the growing points of the plant. Unlike conventional products with micronutrients, Manni-Plex is made with a unique combination of alcoholic sugars or sugar alcohols that provide important benefits:

-It has wetting and bonding agents for better foliar contact.

-It has the smallest molecular size of any micronutrient carrier, ensuring greater initial absorption.

-Once in the plant, it is the only delivery system that provides nutrients directly to the phloem and xylem.

-Once in the phloem, it distributes nutrients to the growing points, as necessary. No other nutrient system can provide more. Once nutrients have been accepted by the phloem, they can be transported to the two types of growing points: vegetative and reproductive.